Search Engine Optimisation (SEO) is an essential marketing technique that helps you bring more targeted traffic to your website. It’s the process of improving your website’s visibility on search engines by optimizing its content and structure.

Search Engine Marketing  involves using strategies to get more people to your website via organic search, rather than paid search advertising or Google AdWords. It’s one of the best ways to grow your business by increasing your online reach.

Link Building Strategies for SEO Success: Quality over Quantity

The 2022 DemandGen B2B Buyer’s Survey found that 67% of B2B buyers start their research with a general web search. When searching for a solution to their problems, they look at reviews and social media to evaluate available options before asking for information from vendors. This means that if you don’t show up on the first page of results, your business will be missed by a significant percentage of prospective customers.

Whether in text form, like blog posts or web pages, or video and product recommendations, search engines only have 1 goal: to match users with the most relevant information they can find. To do this, they use complex algorithms that analyze attributes of a page such as its content and authority to determine relevance with a query.

Understanding how to optimize content for search engines is a challenging and ever-changing field. But, it’s vital to know the basics of how search engines work and what they are looking for when ranking content. Here are a few things to keep in mind when creating your SEO strategy: